Arc'teryx 360. Hut Magic Video

Just yesterday, Arc'teryx—along with Destination BC, and the Northern BC Tourism Association, unveiled "Hut Magic." It's an immersive, virtual reality experience that aims to recreate the hut/ski touring experience in northern BC, near Smithers.

"It's designed to instantly transport users to the Howson Range to experience glacier travel, epic powdered slopes, and soak in the 'après ski' surrounded by friends."

Visitors to one of 17 Arc'teryx stores across Canada can strap on a set of VR goggles and be transported to the Hut in the Howson Range of the Coastal Mountains. To get an idea of the experience—which is no doubt less cool than the VR goggles—check out the little video below. Click and drag your way around and your get the full 360 view. It's really cool and does a good job at sharing the hut life experience (and how arc'teryx kit can help you enjoy it all the more...)