Outdoor marketing and Mother's Day????
In keeping with our last weeks theme of advertising and the climbing world here is another interesting one I came across. BCA is now marketing for Mother's Day. I guess long gone are the days when we gave Mom a boutique of flowers, now it is a new avalanche transceiver. Great to get this information out to everyone. It is just funny (in my mind) to see how far this trend will extend. Maybe for next fall, we can handout triple A batteries for Halloween so everyone can be reminded to change their transceiver batteries out :)
