Vancouver-Based Ski Manufacturer G3 Faces Uncertain Future Amid Court-Appointed Receivership

The future of G3 Genuine Guide Gear Inc., a prominent Vancouver-based ski and outdoor equipment manufacturer, is in jeopardy following recent developments. According to the official website of Deloitte’s Insolvency division, the Supreme Court of British Columbia has appointed Deloitte Restructuring as the Receiver of G3’s assets. The receivership application was initiated by the Royal Bank of Canada and was granted on August 9, 2024.

Deloitte Insolvency Notice

Despite the serious nature of the court order, G3 has not yet issued any public statements regarding its financial troubles. The company’s website remains operational, with gear still available for purchase. However, customers may notice that many of the items are now heavily discounted, hinting at possible inventory liquidation.

Adding to the uncertainty, several employees of G3 have recently updated their LinkedIn profiles to indicate they are seeking new employment opportunities, further fueling concerns about the company's stability and future prospects.

G3 Genuine Guide Gear Inc. has been a staple in the outdoor sports industry, particularly known for its innovative ski and backcountry gear. The recent receivership news casts a shadow over the company’s future, leaving customers and employees alike wondering what will happen next.