Elevate Outdoor Collective Launches Collective Progress Initiative
With brands such as Volkl, Line, BCA, K2, Marker and Dalbello, Elevate Outdoor Collective is a powerhouse in the ski world. They are now introducing a new program called the "Collective Progress™ Initiative" which will see improvements in the way they do business so that they can reduce their environmental footprint while still producing some of the best ski gear on the market.
As part of their comprehensive approach to sustainability, EOC’s global portfolio of brands is working hand-in-hand to eliminate waste and maximize recyclability and reusability across all product offerings, production practices, processes and packaging. The efforts are part of the launch of the Collective Progress initiative, a three-pillar approach to sustainability, focused on driving innovation, access and well-being. As a part of this mission, the Seattle-based house of brands has set ambitious carbon reduction goals of 50% carbon emission reductions by 2030, 80% by 2040, and a 100% reduction (full net-zero) by 2050.
The three core pillars of the Collective Progress initiative can be further defined as:
- Collective Innovation means pushing the limits of product performance through research, development, and design to enable an amazing consumer experience while reducing the overall impact of the equipment we manufacture.
- Collective Access means enabling access to outdoor experiences through community building and youth development with a focus on diversity, equity, and inclusion.
- Collective Well-being means believing that being outdoors is fundamental to our health and wellness, mindfulness and to feel inspired in our lives.
To that end EOC brands are tackling four areas to immediately reduce their climate impact across the portfolio: product, production, processes, and packaging.
- Product: EOC brands are at the forefront of innovative technologies and materials such as Bio-resin, Green Core, Pebax Rnew, WEND natural wax and FSC certified wood cores for skis and snowboards.
- Production: EOC factories are leveraging solar and wind power, recycled wood scraps, and reclaimed water to reduce emissions and waste across production.
- Packaging: EOC brands are eliminating single-use plastics wherever possible and converting to FSC certified, recycled-content, paper-based material. Their goal is to use 100% recyclable or bio-based packaging by 2025.
- Process: EOC brands are implementing and driving new processes including material reductions, reduced airfreight, and enhanced digital capabilities.