NEW LAUNCH OF POW BIKE ALLIANCE
Protect our Winters (POW) has officially launched the POW Bike Alliance, organization to help the cycling community take action for cleaner air and a healthier planet. By organizing pro athletes and brands, POW Bike aims to use the greater biking community’s platform to advocate for climate change and provide training and resources on how to advocate for climate solutions, talk directly to lawmakers and influence policy.
Some of the POW Bike Alliance’s brands include Camelbak, Cannondale and Wild Rye, while the athletes include world champions, Olympians, biking icons, and local legends.
I don’t know about you, but I’m pretty excited to see what ripples this united group of activists within the biking community can create. To get to know and learn why some of the athletes are so excited to have recently joined POW Bike, check out this new post on the organization's website here.
“As smoke drifts east and berms loosen, Protect Our Winters (POW) is helping the cycling community shift into high gear to take action for cleaner air and a healthier planet. With the launch of POW Bike, POW will organize pro athletes, brands and the larger bike community to protect the places we ride and the lifestyle we love, along with everything living beyond the singletrack, from the impacts of warming.”