On April 25th Voile launched their new logo to the world. It's a huge departure from the rather chaotic logo they have been using for the past few years, before this it was an incredibly corporate sans serif version that lacked any imagination. The Voile logo has certainly evolved over the years as have there skis. Not to say that image is everything but it is nice to look down at the top sheet of your skis or split board and not be put to sleep by what you see. The new brand identity has energy and motion while reinforcing the elliptical essence of what skiing is all about. I say it's a great evolution and a big step forward in the growth of Voile.

New logo:

Previos logo:

Older version:

To see the video review of the new Voile Charger skis and scaled Voile BC (or Backcountry) Skis click here and to see whats coming up for next season from voile give a click over here.

Here's the offical release from Voile:

After years of defining and refining the backcountry skiing and splitboarding industry, Voilé is finally doing the same for its brand identity. The new primary and secondary logos, designed by Salt Lake design firm Infinite Scale, updates and simplifies Voilé’s look, providing a cohesive branding system for use on everything from topsheets to print ads. “This represents a unification of the skiing and splitboarding sides of Voilé,” said Dave Grissom, Marketing Director at Voilé, “while still keeping the soul of the company firmly in the backcountry, where it belongs.”

Voilé Manufacturing has been making durable lightweight backcountry equipment for over 30 years. After practically inventing the modern splitboard in 1995, Voilé has spent the past two decades perfecting, progressing, and promoting the sport of big mountain backcountry skiing and boarding.