Snowsports Industries of America has published its annual report on the business of skiing. It's an in-depth report on who is spending money on what. The most remarkable data is actually directly related to what we do and enjoy here at Backcountry Skiing Canada.

Take a look at this (cut and pasted from the SIA press release):

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2012/2013 Trends:

• Sales of alpine/AT boots, alpine boots with a walk mode and rubber/Vibram sole designed for use with alpine touring bindings have more than doubled compared to last season. This season, more than 77,000 alpine/AT boots were sold compared to 29,000 last season.
• Sales of lighter, more technical AT/Randonee boots are up 43 percent in units to about 13,000 units and up 60 percent in dollars sold to $6.8M.
• Sales of skins, used on the bottoms of skis to prevent backwards sliding when traversing or sliding uphill are up 10 percent in units sold to 26,000 and up 10 percent in dollars sold to $3.6M.
• Splitboard sales, although still a small category with 3,700 units sold this season, are up 6 percent in units sold and up 1 percent in dollars sold.
• Action camera sales are soaring, up 50 percent in units to 123,000, and up 49 percent in dollars sold to $43M

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Everything "backcountry" is going through the roof (or its own roof anyway). Take a look at the graphic below for more fun numbers. AT is still a comparatively small piece of the pie.

Go to snowsports dot org if you want to see the full report--but it'll cost ya.