Helly Hansen Lifaloft - VIDEO

In the 1970’s Helly Hansen introduced the worlds first technical base layer using what they called LIFA fibres which went on to be an effective solution for regulating body temperature and a timeless material found in most adventurer’s closet. This past fall, Hello Hansen did LIFA one better and released their latest brainchild—Lifaloft by Primaloft. Lifaloft is 20% lighter than Polyester since it’s made from 75% Lifa fibres and 25% PrimaLoft insulation. This makes it less bulky while still being incredibly warm. It’s able to capture and retain heat by trapping air in microscopic air pockets which means you stay warmer and since Lifaloft is hydrophobic it has great moisture wicking properties and is also quick drying.