Arc'teryx. This is Who We Are—multimedia featurette
The good people at Arc'teryx released a cool web feature a little while ago that's very interesting (and may make their products even more appealing—if that's possible).Called "This Is Who We Are", the interactive, multimedia experience goes into great depth about the company's roots, geography, design approach, people, foot print and more. It's a great way to spend 15-20 and learn more about this Canadian phenomena. There's no way I can do it justice describing it here. Do yourself a favour and click : This is Who We Are .